If you love the idea of a smartwatch but hate the digital, tech-based designs most of them are built on, check out the new Cogito Watch ($179). It’s a smartwatch that blends an analog watch movement with an intelligent digital display, resulting in a daily wear watch design that fits in anywhere. Functionally, the Cogito Watch connects via Bluetooth to your phone, enabling you to receive updates via the watch face without having to check your phone. You can opt to answer or mute the call and you can choose to acknowledge or clear alerts, all without having to access your physical phone. And unlike many smartwatches, you don’t have to worry about charging the Cogito. It runs on an easily replaceable button-cell battery with a lifespan of more than a year. Available in 6 distinct color options, the Cogito watch is the perfect for those craving smartwatch functionality in a traditional analog watch.